Ed Lovelace Review

Ed lovelace is an Ex Long Road Student who has gone on to be a Music Video Director and now is working on his first feature film. He came to long road 2000 and studied till 2002. back then students used iMac's and used iMovie to edit film, Final Cut didn't Exsist =o . they had the same kind of cameras we have today but the cameras would cost £1200 for one. He made his Thriller into in 2001 it was called Conections were two guys sneak in to a house ans steal a silver case the owner of the house chases them and shoots the slowest guy it then end with the guy with the gun questioning the guy he shot. In his second year of long road he made a music video of the song Sleeping Sword. the idea was a conseptual video were a girl wondered cambridge and bumped into the love of her life (which was her feancey in real life). He then gave us Tips on how to do a music video well which was if you have a great idea and you plann enough the rest will follow and it will be good.
When Ed left Long Road he went to studie at Bouremouth University from 2003 to 2005. there they were tault by people form the BBC and the Diretor of Harry Potter. there he did re creations of East Ender groups work and indivdual project. in his second year he worked for 3 mounth in the Media industry he worked as a Runner for a bunch of diffrent comapny. after working a a runner he relised that a runner isn't the best way to always go as you have a low statas and people usally don't listen to them.

After graduating from Bouremouth he went to work at a Record comapny called Creation were he filmed live performances for not very well know band. He fist did a video for Cutting Pink with knives the idea was a one shot video. but this band failed to make it big the next big band he did was Gallows first music video Abandon Ship. Were it was based around one of there gigs. this then won the MTV award of best video/single and then Ed was hireed by Pulse Film. him and his firend for Uni made D.A.R.Y.L in soho London Pulse was a music video, fetured films and documentrys they have done two vidoes for cage the elephent.

in the buissnes now a days people have to give reffrences to there idea based aroudn films and and video to help explain there ideas. in pitching the an idea 90% of it is writting your idea and the 10% is and thing else you want to add in to help you iodea like iamges and videos.
Gallows and Cutting pink with knives were both £100 budget but with cage the elephent they were £40,000 budget. in directing the director works very clsoe with teh arts director to ge teh set and costumes right and after filming whcih usally takes a day to film starting from 6am and end and midnight. the director work close with the eaditor for 3 days to edit to video then the fim is taken to a colour correction comapny so the video can have the right look and colour that it needs.

Ed is now making his first feature film Wearwolfs across America were ed follows and homes band called Viking Moses who ran away from home at the age of 16 and has been touring america fro 16 year playing shows in people house and then staying anywere they can. this will be reliesed in febuary next year and with tour diffrnet film festival also it is apearing at next years cambridge film festival.

Q&A
Film you have wished to use refference to but have never been able to?
theres loads but ive always wanted to use a Gourndry refrence. But in modern day industry even original ideas have to have a reffrence to soemthing to help explain your idea. photography is also a key to being a good director.

When looking for work what do you do?
Got to keep making stuff can't jsut ask to do thing and have nothing to back your propasition up or you won't amke it anywere i9n todays indusrty.

Which band do you wish you could do work with
well theres loads but as im doing stuff with mysapce and im seeing Jay-Z im hoping to be able to get a chance to do soemthing for him so we can only hope.