Target Audience

Newton Faulkner has a large auidance.

but I feel the target audience is someone who loves rock and likes a bit of funky acoustic to chill to.
this stereotype would play guitar themselves or some kind of instrument as they appreciate newton better. they would go to many gig from big gigs like Muse or Kings Of Leon to smaller venues like cambridge junction that have the junction fiver with many unsigned bands. they may be in a band themselves.

they would like to go out to open mics or jam night at pubs
they would dress in smart but casual out fits.

they would watch music channels like T4, Kerrang, MTV2 or Q

How a Music Video is made today

when making a music video its most often the Record company get a Video Commissioner to send the chosen to Directors and Production companies that they feel are right for the job. From there directors are given a shot time to think and send the commissioner there pitch which they base on rough idea from the band and record company. The band and record company then choose the best Idea and layout a budget. they then allocate a producer to look after the budget the producer is paid with a percentage of the budget. the producer and director hire a Director of Photography and Arts Director they help in Pre-Production by moniorting plans and how the video is going to look. they then send out location scouts to find the best location based on the video idea after the location is found planning of the shoot are made. by hire all the equipment and the crew, actors(if needed)and make sure thing to accommodate the crew and casts like toilets, food and transport. Planning goes to the most grave deatial as when it come to shoot day most Directors on get one day to shoot the video so everything has to be planned out and back up plans are made.

Next the day of the shoot. After the shoot the footage is shipped off to an editor and the editor has a few day to make an Off-Line edit which is using the raw footage and cutting making no changes to the images and no effects add if any are planned. It then shown to the record company and band to see there views. Changes are made if asked then the Online Edit is made adding all effect and colour correction or filters. when this is finished the final version is taken to the client who then put it on Tv or place it online wherever they wish to broadcast it.


This all takes 3-4 weeks to make as every min as soon as the budget is made it starts to be taken away to pay for everyone and everything.

Student Music Video

I really liek this Student video as it plays on the theme of the song. Geek Chic as the band which i think is the atchual band all a bit geeky and they are in america performing in the gym its steriotipical that geek are prayed on during dodgeball. I think its a simpal but brilliant Idea its cut really well and soem of the footage is realy well made. for example the bass palyer dodges a ball but it hit the drumer who is behind them.

Online Banner

This my online banner which would most likely appear on social networks like Facebook or Myspace. also appear on Music websites.

1st Rough Cut

this is my 1st rough cut of UFO by Newton Faulkner

Editing Music Video

First thing I did when I started editing after capturing all my footage is I layered up all the Clips One on top of the each other syncing them with the song. After I did this I started to look at each clip choosing the best shoot and shoots closest to my Story bored plans. from there I you scroll through the Clips finding the right shoot for the right part.

Prodigy Smak my

this is the video Smack my bithc up by prodigy
I think this is a great video beacuse it pushes the boundgry also as it has a great twsit at the end of it but unfortunatly its band from MTV and most other music channels and only come on rarly. All though it contain Inaproprate content it send a message about what people expect the generation today to do but as if you are able to watch it till the end you will see this how a good idea is good if you save soemthing till the end something to make audiences taht here about the video make tehm watch till the very end.

student video

This is a Students attempt at teh well known Slipknot Song Dead Memories
creadit goes to student as he was using a well known song which already had an Offical Video.

The video is well made and good attepmt to keep to the bands image and masks.
the story is clear and has good effects. I especally liek teh alst part of the video were the band member take there masks off to have another one underneath I feel this is a great idea and is pulled off well. But I feel the Student has use the offical video as a reffrence to much as there parts of the video that are the same as teh offical like the lead singer bumping into the band member with the metal mask but it has a nice twist as when teh lead signer turns it the clown instead

the video below is the original track

Animatic UFO

This is the animatic of our storybored

the Song

this is the song we have chosen to use for our music video in replacment of our old idea

UFO shoot

We broke our shoot into two days on the first day we used athe garden areas behind the college to get good visual shoots and angles. we first shoot under one of the trees taht has lost most of its leafs but teh leaf had turned a nice red colour and I felt it would look could with out performer standing in it. We shoot at the tree a few times tehn we moved acroos the areas to an sturctuire which i think is a piaces of art but it look much like a ship of some kind. so we did a few close up shoots there as it showed less of the building which would make people wonder what it is.
We also shoot form up a tree looking down at our Peformer. We shoot in a few other spots around the area but all were similar in layout.

the next day we had to location shoot plans. 1st we shoot in a place we call the sceret gardens. it was located next to Hills Road sixthform college and is part of a company that sits behind hills road. the loaction is most pebble but with some patches of grass and many trees with a large chest sit and bit of old machinary. in the middle of the garden there is a large rock sourounded by a ring of rock and there is a spiral path way leading to the middle rock. There we had out peformaer standing on teh rock and we shoot many diffrent angels which included a mid-shoot a closer mid-shot to teh left and right of the performer a close up looking up oat teh performer and a panning shopt and wondered around our peformer. we also did a long shot but i put the camera an anotehr rock that was slanted at an anlge so i shoot our performer standing on his rock but my camera was sitting at a angle. ui feel this is a intresting camera shot to use and not many people use it that much but i think to make soemthing vaired its a good shot to have.

We then moved to the junction were we had set up a staged performance. there we shot again at the most used angles then did soem hand held stuff around our performer getting lots of close up and close up of the performers guitar.

Lighting

we are using a stage set up for part of our video and we have discussed about lighting set ups.
our First thought is a spot light performance in a blacked out room. But after watching some live performance show we relies adding a few more colored light really gives songs more atmosphere.
we decided to go with a Jools Holland approach as most performance have many colored light wondering as well as the plain spot light.





We have also decided to use a smoke machine as after watching a few performances with smoke machines the light look perfect when smoke is crossing the lights path it give it a really wired but relaxed feeling

New idea

As me and ash have desided to drop the Pendulum idea and go with a new artist
we ahve gone with acostic soloist Newton Faulkner and we have chosen the song UFO. and our inisual idea is to ahve two performances one in a staged are maybe green screen and visual effect in the back ground and a live busking performance in the streets of cambridge. we also maght add a narative but idaes on that are in working progress.

fist thought of UFO
- the perform wondering and spoting a alien everywere he goes
- have a alien wonder around looking at diffrent human culters
-have a alien fanatic trying to prove aliens exsist but aliens keep hiding so only he sees them and noone else

Backfire

As in result with the bad green screen the footage is not very good anymore so we have had to try and make soemthing out of it but with the limited angles there wasn't alot of varision and the idea started to seem less impresive then originaly intended also the fact that the song had minimal lip sync in it the song started to look like the wrong chose by me.

shooting for the music video

the shoot went well i got all me character and i was able o set up all me set which was a living room and a green screen set up. unfortunatly we had a hard time keeping the green up and with no showdow on it but as the perfromers perforemed the green screen moved and there was loads of shadow but it was the best I could ge with teh time limit I had.

Partnering up

I have desided to partner up with my calss mate Ash. as ashs idea wasn't holidng up as a idea by it self i felt he could use his idea in my music video as he has expirence and skills at after effects. the idea was to have ash make the intro i film and make a live action middle and join idea for the end of the song.

stereotype

this is a rough drawing of our target audience. It is a cross between a Rocker a raver and a indie kid.

our target audience are a very out going group going lots of clubs, gigs and raves.

they wear very bright cloths, Baggy or skinny jeans with hi-tops or skater shoes.

some of the band that are similar and our audience will listen to are bands like

Prodigy

Chase & Status

Daft Punk

Enter Shikari

Linkin Park

Ghost

State of Mind

Other genres may include Dub-Step, Jump step and other Drum 'n' Bass and electronic

I have also throught of

types of festivals our target audience are

Reading & Leeds

Download

Glastembury

Isle of White

our target audience would go to alot of gigs and club night like Warning and Uprising at cambridge junction.

Asking for Permition

with each song I considered using for my music video I sent a email to each band asking permision to use there songs

these are the three emails I sent to Eyes of A Tratior, God Sacks Man and Pendulum

Model release form

this is my model release form for my music video shoot

Reference to my idea

these are two references for my idea for my video idea. the ironic part of my two references are they are both done by the same band and it is the same band I'm doing the music video for

the 1st reference is Slam by pendulum it hold the idea of a random ordinary person or people doing something odd in public places.




The 2nd is Other Side by pendulum this relates to tow of my idea of having a floating head saying the lyrics and having wired portals and light show.



my 3rd reference is Were the hell is Matt the idea of appearing in random locations all over the world.

Ed Lovelace Review

Ed lovelace is an Ex Long Road Student who has gone on to be a Music Video Director and now is working on his first feature film. He came to long road 2000 and studied till 2002. back then students used iMac's and used iMovie to edit film, Final Cut didn't Exsist =o . they had the same kind of cameras we have today but the cameras would cost £1200 for one. He made his Thriller into in 2001 it was called Conections were two guys sneak in to a house ans steal a silver case the owner of the house chases them and shoots the slowest guy it then end with the guy with the gun questioning the guy he shot. In his second year of long road he made a music video of the song Sleeping Sword. the idea was a conseptual video were a girl wondered cambridge and bumped into the love of her life (which was her feancey in real life). He then gave us Tips on how to do a music video well which was if you have a great idea and you plann enough the rest will follow and it will be good.
When Ed left Long Road he went to studie at Bouremouth University from 2003 to 2005. there they were tault by people form the BBC and the Diretor of Harry Potter. there he did re creations of East Ender groups work and indivdual project. in his second year he worked for 3 mounth in the Media industry he worked as a Runner for a bunch of diffrent comapny. after working a a runner he relised that a runner isn't the best way to always go as you have a low statas and people usally don't listen to them.

After graduating from Bouremouth he went to work at a Record comapny called Creation were he filmed live performances for not very well know band. He fist did a video for Cutting Pink with knives the idea was a one shot video. but this band failed to make it big the next big band he did was Gallows first music video Abandon Ship. Were it was based around one of there gigs. this then won the MTV award of best video/single and then Ed was hireed by Pulse Film. him and his firend for Uni made D.A.R.Y.L in soho London Pulse was a music video, fetured films and documentrys they have done two vidoes for cage the elephent.

in the buissnes now a days people have to give reffrences to there idea based aroudn films and and video to help explain there ideas. in pitching the an idea 90% of it is writting your idea and the 10% is and thing else you want to add in to help you iodea like iamges and videos.
Gallows and Cutting pink with knives were both £100 budget but with cage the elephent they were £40,000 budget. in directing the director works very clsoe with teh arts director to ge teh set and costumes right and after filming whcih usally takes a day to film starting from 6am and end and midnight. the director work close with the eaditor for 3 days to edit to video then the fim is taken to a colour correction comapny so the video can have the right look and colour that it needs.

Ed is now making his first feature film Wearwolfs across America were ed follows and homes band called Viking Moses who ran away from home at the age of 16 and has been touring america fro 16 year playing shows in people house and then staying anywere they can. this will be reliesed in febuary next year and with tour diffrnet film festival also it is apearing at next years cambridge film festival.

Q&A
Film you have wished to use refference to but have never been able to?
theres loads but ive always wanted to use a Gourndry refrence. But in modern day industry even original ideas have to have a reffrence to soemthing to help explain your idea. photography is also a key to being a good director.

When looking for work what do you do?
Got to keep making stuff can't jsut ask to do thing and have nothing to back your propasition up or you won't amke it anywere i9n todays indusrty.

Which band do you wish you could do work with
well theres loads but as im doing stuff with mysapce and im seeing Jay-Z im hoping to be able to get a chance to do soemthing for him so we can only hope.

Come to Daddy

This is Come to Daddy by Aphex Twin directed by Chris Cunningham




I really like this Video as its so desturbing. with alll the children looking the same its jsut such a original idea also I really like how Chirs Cunningham has edited actions in the Video to match or are similar to sounds in the song.

Planning for Shoot

In my shoot I will be using many diffrent locationsm so the shoot may take a few days to finish.

My cast is very simple as its just a few people but more people maybe added into the cast if they are avalible and willing to.

Locations for the shoot are varied so its in many diffrent locations. most of the video I want to shoot around Cambridge land marks and St Neots. For example I wish to film around Kings College, Cambridge Citiy Center and Grand Arcade. But if im not able to film in surting areas i will find other locations as we shoot. If im not able to get efitont amount of footage in diffrent locations I will go to Green Screeing and film my actors doing there rooteen and i will then edit them into locations and do the same as my idea.

For a surtin shot i wish to film on a train going through a tunnel but Im not sure I will beable to get to a train and there are no mager tunnels on the train lines near. so I will have to think of an alternative.


Schedule for camera- need the camera for one weekend and maybe have a setion at the junction to get good greenscreening.